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Drive B2B and D2C sales through enriched product content and syndication

30 min

Watch the webinar on-demand

Today, consumers are discovering, researching, and buying products on more channels than ever before. The paths between products, services, and consumers are increasingly complex, difficult to navigate, and chaotic.

To stand out from the crowd, organizations must seek to provide customers with a seamless shopping experience in all their channels, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Join two experts from Productsup, a product-to-consumer (P2C) platform that empower brands, and Sales Layer, the top-ranked PIM software, to learn everything about how to combine PIM and P2C to work from the same place, in a coordinated manner, and rely on a single, accurate source of product information.

Everything you will learn: 

  • How the customer journey has changed in the last two years, specially on digital platforms, and how that impacts B2B brands' and vendors' business decisions.
  • The role of product data in this pursuit of the perfect shopping experience.
  • Commerce anarchy is a real struggle for companies when trying to figure out their omnichannel strategy: how can any company fight it?
  • Is D2C really profitable for all types of brands, or should they consider some challenges first?
  • The product data challenge that both B2B and D2C business have in common and how they can face it.

Hosted by


Mike Smee

International SalesSales Layer


Alexandra Maximova

Associate Director, Industry Experts Group (Productsup)


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