---
title: The commercial landscape after the impact of COVID-19
description: Effects, opportunities and challenges for manufacturers and retailers in offline and digital commerce in the wake of the global health crisis .
---

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![Impact of COVID on retail](https://content.saleslayer.com/hs-fs/hubfs/A_Ebooks/Report%20COVID/LP-Portada_the-impact-of-COVID-19-for-manufacturers-and-retailers_EN.png?width=768&name=LP-Portada_the-impact-of-COVID-19-for-manufacturers-and-retailers_EN.png "Impact of COVID on retail")

# The impact of the COVID-19 crisis on offline and digital retail

### Manufacturers, distributors and retailers have encountered logistical, communication and business continuity problems in a scenario where analogue and offline alternatives are losing power.

## A new consumer, a fresh approach

### 1

The rise of basic products industries

### 2

The most affected businesses with no digital presence

### 3

New priorities and habits among consumers worldwide

### 4

An abrupt shift from an offline to a digital retail model

### 5

Measures for a new commercial 'normality'

### 6

New technological solutions for the supply chain

![Impact of COVID on manufacturers](https://content.saleslayer.com/hs-fs/hubfs/A_Ebooks/Report%20COVID/img_the-impact--COVID-19-for-manufacturers-and-retailers_EN@2x.png?width=484&name=img_the-impact--COVID-19-for-manufacturers-and-retailers_EN@2x.png "Impact of COVID on manufacturers")

## Numbers on the global impact

- 60% of users will keep buying more online after the breakdown is over
- 52% of shoppers will not return to supermarkets as often as before
- 3 out of 10 consumers are discovering brands they didn't know
- Up to 135% of sales growth in selected industries

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