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Impact of COVID on retail

The impact of the COVID-19 crisis on offline and digital retail

Manufacturers, distributors and retailers have encountered logistical, communication and business continuity problems in a scenario where analogue and offline alternatives are losing power.

A new consumer, a fresh approach


The rise of basic products industries


The most affected businesses with no digital presence


New priorities and habits among consumers worldwide


An abrupt shift from an offline to a digital retail model


Measures for a new commercial 'normality'


New technological solutions for the supply chain
Impact of COVID on manufacturers

Numbers on the global impact

  • 60% of users will keep buying more online after the breakdown is over
  • 52% of shoppers will not return to supermarkets as often as before
  • 3 out of 10 consumers are discovering brands they didn't know
  • Up to 135% of sales growth in selected industries