The impact of the COVID-19 crisis on offline and digital retail
Manufacturers, distributors and retailers have encountered logistical, communication and business continuity problems in a scenario where analogue and offline alternatives are losing power.
A new consumer, a fresh approach
1
The rise of basic products industries
2
The most affected businesses with no digital presence
3
New priorities and habits among consumers worldwide
4
An abrupt shift from an offline to a digital retail model
5
Measures for a new commercial 'normality'
6
New technological solutions for the supply chain
Numbers on the global impact
- 60% of users will keep buying more online after the breakdown is over
- 52% of shoppers will not return to supermarkets as often as before
- 3 out of 10 consumers are discovering brands they didn't know
- Up to 135% of sales growth in selected industries
