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Product Content: The Gateway to The Digital Era

11 min

How can brands and retailers win the Digital Shelf?

Discover the pillars of the digital shelf and how to transform your plain data management into Product Intelligence.

The customer-centric shopping experience is more necessary than ever and both manufacturers and retail need to move on from a linear management environment to a richer process that combines behavioral data and product master data.

You will learn:

  • How to analyze and align your main goals and strategy.
  • The 5 pillars of the Digital Shelf: omnichannel and more.
  • How to get the upper hand: the 360º Product.
  • 5 steps to develop your Product Intelligence and win the digital shelf.

Hosted by


Kyle Richardson
Account Executive, Sales Layer




Watch the webinar