---
title: The urgency of digital transformation
description: Changes in consumption and sales opportunities for manufacturers and retailers in the face of the COVID-19 crisis.
---

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![Manufacturers and retail digital transformation](https://content.saleslayer.com/hs-fs/hubfs/LP_Portada-digital-transformation_EN.png?width=768&name=LP_Portada-digital-transformation_EN.png "Manufacturers and retail digital transformation")

# The urgency of digital transformation

### 2020 brings a new commercial landscape for manufacturers and retailers. Meeting challenges and applying changes is possible if companies make the move to digitalization.

## Why the future of commerce is digital

### 1

50% growth rate in online sales in several markets in 2020

### 2

Online sales: the alternative during lockdown

### 3

New communication channels for distributors and sales reps

### 4

Google and marketplaces draw the most online traffic

### 5

New tech for inventory, logistics and stock management

### 6

International sales expansion: new cross-border challenges

![Digital transformation for companies](https://content.saleslayer.com/hs-fs/hubfs/img-transformacion-digital_EN@2x.png?width=484&name=img-transformacion-digital_EN@2x.png "Digital transformation for companies")

## Times they are a-changin'

- The industries most hit by the crisis
- Key distribution technologies
- Measures to meet demand peaks
- New shopping habits and consumer expectations
- Goodbye to offline: the rise of digital catalogs

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