The furniture sector faces one of the most complex product information management challenges for manufacturers and retailers. At emuca they had first-hand experience of this, with an extensive catalogue of almost 2,000 products with thousands of variants, technical specifications and files.

Delivering perfect data is very difficult to achieve with a system that is outdated and unprepared for the challenges of digital commerce.

emuca found in Sales Layer the solution they needed to enrich their product content, store it in the cloud and streamline the connection to all their channels.