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IDC Marketscape 2021: Sales Layer named a “Major Player” for PIM applications for Commerce

Sales Layer named a Major Player among 16 other SaaS/cloud PIM vendors
In its latest report IDC MarketScape Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment Sales Layer was named a Major Player in the worldwide PIM industry.

Sales Layer was particularly recognized for the ease of use of its PIM, for its excellent customer support and also for its Marketing focus, that gives marketers the agility they seek.
“The importance of PIM systems will only grow as a larger share of all transactions occur online, prompting organizations to seek out stronger customer relationships within both the creation and loyalty loops via engaging product stories.“
Jordan Jewell
IDC Research Director, Digital Commerce
jordan-jewell

Report Keys

1
B2C and B2B customers have high expectations for digital experiences.

2
Merchants need to deliver more engaging commerce experiences.

3
Modern PIM applications such as Sales Layer help online merchants grow.

4
PIM software is a must-have to survive in the ever-growing digital commerce landscape.

5
PIM systems are going to be a high priority for tech buyers.

6
Syndication, analytics and integration are key features of a modern PIM.
IDC MarketScape 2021

Get access now to:

  • Key requirements to drive future digital commerce success.
  • Why a PIM software is vital in the end to end customer journey.
  • Insights on how tech buyers should select the best PIM for their business.
  • Why Sales Layer was named a Major Player for the PIM market.

 

Source: "IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment", July 2021, IDC # US47482521

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.