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D2C Channels Launches for B2B Businesses with Sales Layer
Innovational case study

"Sales Layer is our starting point, single source of truth and withouth them we wouldn’t be able to do the D2C implementation this fast. This is magic for us!"

Innovational is an agency specialized in developing market strategies, designing customized solutions in the form of marketing, sales or distribution plans for any type of company.
Before adopting a PIM, Innovational had stored all their content in multiple repositories, leading to duplicate files and significant time-consuming processes when finding the correct information for customers. 
After just 2 weeks, with Sales Layer's PIM they had the implementation with Channel Engine ready, which has been pivotil in expanding their D2C strategy and facilitating data exchange with B2B customers.





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