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Delivering Exceptional Customer Experience Requires A Modern PIM - Featuring Forrester

59 min

Digital commerce is growing fast — is your business ready? 

Accelerated by the impact of the pandemic, customers’ expectations for content and appetite for (some) new experiences are on the rise. Marketers must not just deliver information but also experiences to differentiate from the competition and build loyalty with consumers.

However, many enterprises struggle to develop and deliver experiences at scale because of legacy technologies or siloed processes. For example, some product information management (PIM) tools have been built to act as a golden record for product data, not as a flexible data source for creating and distributing engaging product experiences that marketers need.

Join this webinar with Chris Johnson from Sales Layer, and our special guest Amanda LeClair, Forrester Senior Analyst, to learn:

You will learn:

  • What’s behind customers’ evolving expectations for product content.
  • How the role of PIM is changing to better serve marketers' needs.
  • Key customer requirements for a modern PIM.
  • Customer experience insights from the latest Forrester reports.

Hosted by


Chris Johnson
Partner Success Manager, Sales Layer


Amanda LeClair
Senior Analyst,

Chris is a Senior Partner Success Manager serving the needs of Sales Layers partner network. He helps small businesses grow - and big brands do new things. He’s the link between sales with partners, providing training, updates and offering strategic guidance on how to spot a deal and why a PIM is important to a company.
In his role as Partner Manager, he helped to consolidate partnerships with key partners such as American Eagle, Sitation, Fortuitas … and tech partnerships with BigCommerce, Lengow...

Amanda is a senior analyst serving the needs of application development and delivery (AD&D) professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement  models of leading technology services firms. In her coverage, she explores business applications ecosystems, digital business transformation trends, and technology services spending patterns. She also covers product information management (PIM)  practices and tools, linking product data to customer experience and top-level business priorities.

Watch the webinar now