At the end of the day, not every customer speaks English. Adding new languages opens doors for new markets and definitely helps brands to increase their reach.
If you have a lot of products, managing product information in multiple languages can become a very hard task to handle. Without a PIM, doing so can be almost impossible but even with a PIM, this is not easy to handle.
In this webinar, Sales Layer invites lighting specialist Emre Güneş to share his experience with an international lighting manufacturer.
Discover how to manage the entire PIM implementation process from start to finish. 450 categories, 4500 products, 120 000 variants, 12 languages, 12 millions documents to generate... How to manage "the chaos" with PIM, efficiently?