---
title: Challenges and trends for product experience in 2021
description: The product experience that manufacturers and retailers must deliver for customers in 2021.
---

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![Product experience in 2021](https://content.saleslayer.com/hs-fs/hubfs/LP_Portada_product-experience-in-2021_EN.png?width=768&name=LP_Portada_product-experience-in-2021_EN.png "Product experience in 2021")

# Level up your brand

### What does 2021 hold for manufacturers and vendors? The main challenge for retail is to improve an increasingly digital and personalized product experience. The trend is to do so with the customer in mind.

## Challenges and trends for brands and retail in 2021

### 1

New product innovation with sensory design

### 2

Sustainability, emissions and perdurability

### 3

Balance between design and experience

### 4

Omnichannel as the main sales strategy

### 5

Product content as the key to success and conversions

### 6

Value through convenience and personalization

![Challenges and trends for product experiencie in 2021](https://content.saleslayer.com/hs-fs/hubfs/img_product-experience-in-2021_EN.png?width=968&name=img_product-experience-in-2021_EN.png "Challenges and trends for product experiencie in 2021")

## Ecommerce is headed towards... 

- More quality, durability and safety.
- Product content as the generator of product experience.
- Investment in PIM technology for B2C & B2B.
- New m-commerce and virtual channels.
- A customer-centric product and shopping experience.

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