What does 2021 hold for manufacturers and vendors? The main challenge for retail is to improve an increasingly digital and personalized product experience. The trend is to do so with the customer in mind.
Challenges and trends for brands and retail in 2021
New product innovation with sensory design
Sustainability, emissions and perdurability
Balance between design and experience
Omnichannel as the main sales strategy
Product content as the key to success and conversions
Value through convenience and personalization
Ecommerce is headed towards...
More quality, durability and safety.
Product content as the generator of product experience.
Investment in PIM technology for B2C & B2B.
New m-commerce and virtual channels.
A customer-centric product and shopping experience.