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Product experience in 2021

Level up your brand

What does 2021 hold for manufacturers and vendors? The main challenge for retail is to improve an increasingly digital and personalized product experience. The trend is to do so with the customer in mind.

Challenges and trends for brands and retail in 2021


New product innovation with sensory design


Sustainability, emissions and perdurability


Balance between design and experience


Omnichannel as the main sales strategy


Product content as the key to success and conversions


Value through convenience and personalization
Challenges and trends for product experiencie in 2021

Ecommerce is headed towards... 

  • More quality, durability and safety.
  • Product content as the generator of product experience.
  • Investment in PIM technology for B2C & B2B.
  • New m-commerce and virtual channels.
  • A customer-centric product and shopping experience.